Neil Kotler & Philip Kotler - Museum Strategy and Marketing Textbook Blicero Books
Neil Kotler & Philip Kotler - Museum Strategy and Marketing Textbook Blicero Books
Neil Kotler & Philip Kotler - Museum Strategy and Marketing Textbook Blicero Books
Neil Kotler & Philip Kotler - Museum Strategy and Marketing Textbook Blicero Books
Neil Kotler & Philip Kotler - Museum Strategy and Marketing Textbook Blicero Books
Neil Kotler & Philip Kotler - Museum Strategy and Marketing Textbook Blicero Books
Neil Kotler & Philip Kotler - Museum Strategy and Marketing Textbook Blicero Books
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  • Load image into Gallery viewer, Neil Kotler & Philip Kotler - Museum Strategy and Marketing Textbook Blicero Books
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Neil Kotler & Philip Kotler - Museum Strategy and Marketing

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Neil Kotler & Philip Kotler, Museum Strategy and Marketing: designing missions, building audiences, generating revenue and resources. San-Francisco: Jossey-Bass, 1998. Hardcover, p. 397 pp. Grey linen in dust jacket. First edition, fourth printing. 

A really fine copy of this marketing standard, with both the book and the dj in excellent condition.