Giannino Malossi (ed), The Style Engine. Spectacle, Identity, Design, and Business. New York: 1998, The Monacelli Press. Paperback, 216 pp. 28,8 x 24,2 cm. First edition, first printing. Fully illustrated. A Fine copy. Bright, clean, tight.
'Spectacle, Identity, Design, and Business. How the Fashion Industry Uses Style to Create Wealth.
Contributions by:
- Nadine Frey, 'Mass Media and Runway Presentations', 'Interview with Paul Smith'
- Peppino Ortolevi, 'The Thought of Fashion'
- Valerie Steele, 'Why People hate Fashion'
- Ted Polhemus, 'Beyond Fashion'
- John Durrell, 'The Value of Style'
Both this book and the eponymous exhibition were the first creations of the Fashion Engineering Unit, a multidisciplinary research group focusing on fashion culture, and produced by Pitti Immagine.