Giannino Malossi (ed) - The Style Engine. Spectacle, Identity, Design, and Business. Book Blicero Books
Giannino Malossi (ed) - The Style Engine. Spectacle, Identity, Design, and Business. Book Blicero Books
Giannino Malossi (ed) - The Style Engine. Spectacle, Identity, Design, and Business. Book Blicero Books
Giannino Malossi (ed) - The Style Engine. Spectacle, Identity, Design, and Business. Book Blicero Books
Giannino Malossi (ed) - The Style Engine. Spectacle, Identity, Design, and Business. Book Blicero Books
Giannino Malossi (ed) - The Style Engine. Spectacle, Identity, Design, and Business. Book Blicero Books
Giannino Malossi (ed) - The Style Engine. Spectacle, Identity, Design, and Business. Book Blicero Books
Giannino Malossi (ed) - The Style Engine. Spectacle, Identity, Design, and Business. Book Blicero Books
Giannino Malossi (ed) - The Style Engine. Spectacle, Identity, Design, and Business. Book Blicero Books
Giannino Malossi (ed) - The Style Engine. Spectacle, Identity, Design, and Business. Book Blicero Books
Giannino Malossi (ed) - The Style Engine. Spectacle, Identity, Design, and Business. Book Blicero Books
Giannino Malossi (ed) - The Style Engine. Spectacle, Identity, Design, and Business. Book Blicero Books
Giannino Malossi (ed) - The Style Engine. Spectacle, Identity, Design, and Business. Book Blicero Books
Giannino Malossi (ed) - The Style Engine. Spectacle, Identity, Design, and Business. Book Blicero Books
Giannino Malossi (ed) - The Style Engine. Spectacle, Identity, Design, and Business. Book Blicero Books
Giannino Malossi (ed) - The Style Engine. Spectacle, Identity, Design, and Business. Book Blicero Books
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Giannino Malossi (ed) - The Style Engine. Spectacle, Identity, Design, and Business.

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Giannino Malossi (ed), The Style Engine. Spectacle, Identity, Design, and Business. New York: 1998, The Monacelli Press. Paperback, 216 pp. 28,8 x 24,2 cm. First edition, first printing. Fully illustrated. A Fine copy. Bright, clean, tight.

'Spectacle, Identity, Design, and Business. How the Fashion Industry Uses Style to Create Wealth.

Contributions by:

  • Nadine Frey, 'Mass Media and Runway Presentations', 'Interview with Paul Smith'
  • Peppino Ortolevi, 'The Thought of Fashion'
  • Valerie Steele, 'Why People hate Fashion'
  • Ted Polhemus, 'Beyond Fashion'
  • John Durrell, 'The Value of Style'

Both this book and the eponymous exhibition were the first creations of the Fashion Engineering Unit, a multidisciplinary research group focusing on fashion culture, and produced by Pitti Immagine.